Personality and Social Psychology Bulletin 25, 1242-1253. Compliance with a request in two cultures: The differential influence of social proof and commitment/consistency on collectivists and individualists. Current Directions in Psychological Science, 12, 105-109.Ĭialdini, R. Crafting normative messages to protect the environment. Perspectives on Psychological Science, 4, 5-6.Ĭialdini, R. Mahwah, NJ: Lawrence Erlbaum Associates.Ĭialdini, R. The practice of social influence in multiple cultures. Social psychology: Goals in interaction (6th ed.). Yes! 50 scientifically proven ways to be persuasive. Influence: Science and practice (5th ed.). Cialdini is CEO and President of INFLUENCE AT WORK focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.Ĭialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.ĭr. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”ĭr. His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, published by Simon & Schuster, quickly became a Wall Street Journal and a New York Times Bestseller.īecause of the world-wide recognition of Dr. Influence has sold over 3 million copies in over 30 languages and is a New York Times Bestseller. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

Dr robert b cialdini